Global Goal #5
Eliminate all forms of discrimination against women and girls everywhere.
PREVENTION OF DISCRIMINATORY ADVERTISING IN THE INFORMATION SPACE
Project name
Project period
2017 – 2019
5.1:
GOALS
To raise the awareness of professionals of local executive and self-governance bodies on ways of preventing and combating discrimination based on sex.

To disseminate experience of activities of the relevant expert councils and to establish cooperation with the regional representative offices of the Industrial Gender Committee on Advertising on sites.
SOLUTION
A series of participatory seminars on "Sexist Advertising Prevention: Local Government Tools and Cooperation with Civil Society" were held in 16 regions, with more than 700 participants.
RESULTS
700 PARTICIPANTS related to the creation and placement of advertising in 16 regions of Ukraine took a course to prevent manifestations of sexist advertising.
Use high efficiency technologies more actively, in particular information and communication technologies to promote women's empowerment.
5.b:
Adopt and improve smart strategies and mandatory laws aimed at encouraging gender equality and the empowerment of women and girls at all levels.
5.c:
Number of partners
16
Regional Expert Councils have been created to prevent and combat discrimination based on sex.

The seminars facilitated the creation of coordination platforms that brought together managers, advertisers, and community activists for identifying and preventing discriminatory advertising;
professionals with different, sometimes even opposite views on the existing problems of advertising and combating sexism and discrimination.
Policy recommendations, related to conducting a gender examination of citizens' appeals on sites have been developed.
Proposals for amendments to the Law of Ukraine "On Advertising" have been developed, the purpose of which is to prevent the emergence of discriminatory advertising.
Organizers and partners
At the UN Global Compact, we aim to mobilize a global movement of sustainable companies and stakeholders to create the world we want. That's our vision.

To make this happen, the UN Global Compact supports companies to:

Do business responsibly by aligning their strategies and operations with Ten Principles on human rights, labour, environment and anti-corruption; and Take strategic actions to advance broader societal goals, such as the UN Sustainable Development Goals, with an emphasis on collaboration and innovation.
Join the UN Global Compact
Made on
Tilda